New Belgium Brewing’s flagship brand, Fat Tire, understands the need for clean water firsthand; the process to create the U.S.’s first certified carbon neutral beer begins with clean, mountain water that comes from the same watershed affected by last year’s fires. Water quality and consistency are crucial to the production of craft beer, and Fat Tire has a long history of returning water used in its brewing process back into the river cleaner than it was before.

“Water is not only the most important ingredient in beer, it’s the lifeblood of everything we love about Northern Colorado, from our world-class recreation to a nationally recognized economy,” said Katie Wallace, director of social and environmental impact at New Belgium Brewing. “The devastating impacts of fires can last for years as forests grow and the health of the landscape returns.”

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